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CART

Develop a coffee cart concept to fulfill Fulcrum

Coffee’s requirements for a transportable, mobile

coffee serving work station to be used for short term

installations at a variety of sites, both indoors and out.

Project:  Coffee Cart for Fulcrum Coffee Roasters

Duration: 10 Weeks (ongoing)

Team: Solo

RESEARCH

What goes into making a coffee cart?

What the counter holds

knock box
grinder
two group machine
scale
tamp space
sink
POS

What is stored underneath

water tanks
fridge
power box
storage space

The shortfcomings of Fulcrum's current cart

fit through doors (~30")
be moved and run by one person (light)
fit a two group machine
be usable by shorter baristas (~37")

Development

My research included interviewing baristas, speaking with Fulcrum's management, taking lots of measurements, and looking at current cart models. This information allowed me to figure out what the dimensions needed to be for the cart. After this, I began to focus on branding and then the form.

BRANDING DIRECTIONS

Using Fulcrum's branding, the tokyobike concept, Fulcrum Cafe, Maharam digital projects, and Memo's own furniture pieces I began brainstorming potential branding directions.

FULCRUM COLORS

FEEDBACK

Of the design styles presented, Fulcrum's own cafe branding received the best feedback. This way the cart could connect to the cafe and the cafe could connect to the cart. Familiarizing customers with the style that both the Cafe and the cart share.​

The cafe itself features cedar, cement, and blocked out counter segments that play with negative and positive space. I used this as inspiration for my sketches and CAD modeling.

THE FINAL MODELS

These CAD models were presented for final feedback. Fulcrum is excited about the right hand design due to its simple model that still emulates the design of Fulcrum cafe. The raised platform functions as a place to set drinks and support a POS system. Behind it, cords can be hidden to leave an uncluttered work space.

©2020 EMMA SWITZER DESIGN

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